![](https://cdn.myportfolio.com/d40c5429-4709-49a2-9573-76ef6dcb8dac/3e792b1c-a2d3-4050-9c6b-a040e8a31f9a_rw_1920.png?h=55b9ad8c4555802ca240ab9703961b2e)
Objective
Design a memorable, spirited, and unapologetic brand for a Japanese budget airline geared towards
young travellers.
Design a memorable, spirited, and unapologetic brand for a Japanese budget airline geared towards
young travellers.
Solution
Drawing inspiration from the culture
of Japan, the brand embodies the essence of a journey unfolding and taking shape like an origami crane. The simplicity of the design reflects the airline's commitment to providing a straightforward and accessible travel solution.
Drawing inspiration from the culture
of Japan, the brand embodies the essence of a journey unfolding and taking shape like an origami crane. The simplicity of the design reflects the airline's commitment to providing a straightforward and accessible travel solution.
![](https://cdn.myportfolio.com/d40c5429-4709-49a2-9573-76ef6dcb8dac/e7c13f06-558e-4f29-86ca-4eb7188ad9b7_rw_1920.png?h=24799d1e78315016faf10f356b1e3837)
![](https://cdn.myportfolio.com/d40c5429-4709-49a2-9573-76ef6dcb8dac/80dc0e3c-f5ab-466c-a511-8f43dd0bd571_rw_1920.png?h=60ae9aebd315630443b68ba161f93753)
![](https://cdn.myportfolio.com/d40c5429-4709-49a2-9573-76ef6dcb8dac/34c4f0aa-ac05-44de-a19a-8eac7b0220c0_rw_1920.png?h=78d76e66a4013081de6088495aa996a2)
![](https://cdn.myportfolio.com/d40c5429-4709-49a2-9573-76ef6dcb8dac/776f0f4f-3920-418e-bf99-c43122bb4479_rw_1920.png?h=dcc4963a6ef16a1ea7873f920a4ee1db)
![](https://cdn.myportfolio.com/d40c5429-4709-49a2-9573-76ef6dcb8dac/f6091e85-cd3b-4baf-9aaa-0290e1c99c78_rw_1920.png?h=8b5318393bf53ced729584e878b39133)
![](https://cdn.myportfolio.com/d40c5429-4709-49a2-9573-76ef6dcb8dac/9a696b4b-30a4-4c5d-8b2d-2e9fc9bbc874_rw_1920.png?h=5e7408cc2d644eaa844b102c8f30189e)
![](https://cdn.myportfolio.com/d40c5429-4709-49a2-9573-76ef6dcb8dac/f1164dd8-d9c3-45ab-8c3f-89413192d1df_rw_1920.png?h=c8f7af8730ee9eaed2b931dd0dac0d8e)